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Tentra Privacy Statement

Effective Date: May 2025
Last Updated: May 2025

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Tentra is committed to protecting the privacy and security of our customers' data. As a B2B SaaS platform, we operate with transparency, accountability, and compliance at the core of how we handle data. This Privacy Statement explains how Tentra collects, processes, uses, and protects information, and outlines your rights and choices under applicable data privacy laws, including the California Consumer Privacy Act (CCPA).

1. Data We Collect

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Tentra processes information on behalf of our customers for the purpose of campaign optimization and activation. Depending on the configuration and integrations in use, the following categories of data may be collected:
Contact data (e.g., email address, phone number)

Device or browser identifiers

CRM records and engagement data

Marketing campaign performance metrics

Platform usage data (e.g., log files, support interactions)

Tentra does not collect sensitive personal information such as social security numbers, government IDs, or biometric data.
 

2. How We Use Data

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Tentra uses collected and ingested data strictly for the following purposes:

To provide and optimize our services

To power AI-driven insights, predictions, and performance modeling

To support integrations with ad platforms, CRMs, and data warehouses

To respond to customer support inquiries and technical requests

To maintain the security, reliability, and performance of our platform

We do not sell, share, or disclose personal data for marketing or third-party commercial purposes.
 

3. Data Privacy Compliance

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Tentra complies with all applicable U.S. and international privacy regulations, including the California Consumer Privacy Act (CCPA).


If you are a California resident, you have the right to:

  • Know what personal information we collect and how we use it

  • Access the personal information we hold about you

  • Request deletion of your personal data

  • Opt out of the sale or sharing of your personal data (Tentra does not sell data)

  • Exercise your privacy rights without discrimination

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You can exercise these rights by visiting our [Privacy Rights Request Form] or by contacting us at privacy@tentra.ai.
 

4. Your Control Over Data

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Tentra acts as a data processor on behalf of our clients. Customers retain full ownership and control over the data they provide or ingest into the platform. You define what is collected, activated, stored, or deleted.
You may:

  • Configure data sources and integrations

  • Control how audiences are segmented and activated

  • Delete records or request export of customer data at any time

  • We do not retain customer data longer than necessary for business or contractual purposes, and retention settings can be configured by the client.
     

5. Security Practices

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We implement robust security standards to ensure your data is safe at every layer:

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  1. Encryption: All data is encrypted in transit and at rest

  2. Access Controls: Role-based access, audit logs, and MFA protection

  3. Infrastructure: Hosted on secure cloud platforms (AWS, GCP) with high availability

  4. Testing & Monitoring: Regular vulnerability scans, third-party penetration testing, and continuous security monitoring

  5. Data Minimization: We only store and process data necessary to deliver our services

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Our team is trained in data handling, and we review and update our security policies regularly.
 

6. Third-Party Integrations and Data Sharing

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Tentra only connects to third-party platforms (e.g., ad networks, CRMs, CDPs) under your direction and with your authorization. When connecting to external platforms, Tentra:

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  • Uses secure authentication and data transfer protocols

  • Ensures partners meet enterprise-grade security standards

  • Enters into Data Processing Agreements (DPAs) where required

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We do not share your data with any party unless explicitly authorized by you.

7. Children’s Privacy

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Tentra does not knowingly collect or process data related to children under the age of 16. Our platform is intended for use by businesses and marketing professionals.
 

8. Changes to This Policy

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We may update this Privacy Statement to reflect changes in our practices or legal requirements. If we make material changes, we will notify you by updating the effective date and, where appropriate, provide more prominent notice.
 

9. Contact Us

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For any questions, requests, or concerns related to data privacy, please contact:


Email: hello@thetentra.com 


Mailing Address: 18131 Bahama Bay Drive Tampa, FL 33647
 

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